Now: build your base
Most plans run about 16 weeks, so these are easy miles before the real one starts. Pick the word or flag you'll race with.

London Marathon 2027 · Saturday 24 & Sunday 25 April
The first two-day London Marathon, and 100,000 runners on the start lines. Train, race and finish with a handmade Kenyan running band from the town that raised the world's best marathoners.


Pick the word you'll need at mile 20, or the flag the crowd will cheer. Light enough to forget about until you need it.
For the wall at mile 20
Two words to glance at on the Isle of Dogs, when the legs go quiet and the Embankment still feels a long way off.
£15.00Shop this band
For the PB chaser
For the runner with a target time written on the fridge and a training plan to match.
£15.00Shop this band
For the home crowd
Union Jack red, white and blue, for the run down The Mall past Buckingham Palace.
£15.00Shop this band
For the medal afterwards
Somewhere to show off the London medal that isn't a drawer. A coaster for every day after.
£18.00Shop the coaster
Not sure which they'd choose?
£5–£50
Emailed on the day you choose, with your message and a photo. Spend online within 12 months.
Most plans run about 16 weeks, so these are easy miles before the real one starts. Pick the word or flag you'll race with.
Our last posting date for Christmas. The gift for anyone in your house who's running London.
Most plans start here. Wear the band through every long run so it's part of the routine on the day.
Greenwich to The Mall. Then it lives on your wrist as the reminder you did it.
Iten, 2,400 metres up in Kenya's Rift Valley, is where many of the world's best marathon runners live and train.
Beaded by Maasai artisans in Kenya from glass beads. No two quite the same.
So is your band. For every band sold we make a donation that helps young Kenyan runners.
Small, light and posted free anywhere in the UK.
Running London as a team? A band each is a small thing that makes a group photo on The Mall look like a team. For bigger groups we can help.
Message us with how many you need and when, and we'll come back with what we can do.
Most London runners choose a word that gets them through the hardest stretch: Never Give Up for the last 10k, Run Faster for a target time, or their flag for the crowds on the Embankment.
Saturday 24 and Sunday 25 April 2027. It's the first London Marathon held over two days, with about 45,000 runners on the Saturday and 55,000 on the Sunday.
Easily for race day: UK orders usually arrive within 7 days, and delivery is free. For Christmas, order by 20 December. Delivery and returns.
Most bands come in 18cm and 20cm, and some in 22cm; each band's page shows its sizes. 18cm fits most wrists; choose the larger if bracelets usually feel tight. If it doesn't fit, we'll swap it free.
No. Artisan is an independent shop and isn't connected with London Marathon Events. Our bands are for anyone running, whichever race it is.